Our Advantages

UCC’s advantages lie in its great international & national backgrounds and core ability to integrate Western management theories and experiences with Chinese market environment. Compared with world-famous management consultants, it has more comprehensive and profound knowledge & understanding of the Chinese enterprises, having richer local management experiences, providing more practical and effective consultancy services; Compared with local management consultants, it stands at international dimensional perspective, having richer international management experiences and training practice.

Our Advantages —particularly speaking，our advantages consist of 5 aspects:
1,Deep comprehension and practice experiences of Western modern management & management experiences on the Chinese market
2,Top consulting experts with international backgrounds and experiences for years
3,Tens of successful cases over the globe
4,“More than enough” processilized consulting
5,Professional brand and trust of clients in the consulting

We are committed to

Differentiation Strategy
In the marketing research process, we always take pleasure in inviting our clients to participating in the investigation process, we insist that our role is to supplement our clients, work with them, not for them.

During our Smarketing research  proposal delivered to our clients, we have not only listed some professional sales companies and distributors as our potential candidates to serve as agents or distribution partners, but also included some important producers / manufactures in our list of interviews to be held with so as to lobby and convince them to work with us in performing marketing campaigns with our international clients as marketing agents or allies in China.

During the  Sengagement Sprocess, we keep on thinking from the perspective of our clients such as suggesting that our clients should apply to their exporters’ associations or other similar (governmental or semi-governmental) agencies for financial support to alleviate their financial pressure on conducting export-oriented business activities to China.

Strengthen management on information
UCC has vigorously invested in information, a key resource for the quick, efficient and accurate execution of our work. We maintain that information is still one of the most scare and wanted resources required by the high efficiency of resource allocation in any market-oriented economic framework.

We maintain current, extensive databases on all countries in which we operate, as well as a library of reference materials, industry data, statistics, and other sources of information. Our in-house capability is substantial, and our wealth of information allows case teams in the field to focus on the critical pieces of data specific to each client which need to be gathered or confirmed abroad. Besides, the secrets of clients that related to the research are kept. 

Supplementary team


Partial list of Senior Advisors
an Qiguang: Professor – Senior Engineer, Senior Advisor on Automotive and Machinery Sectors
Used to work at Beijing Internal Combustion Engine Group as chief engineer for 3 decades. Visited Europe
& USA in charge of technical inspection and negotiations
Joining UCC in 2003 and senior advisor on automotive and machinery sectors.
Liu Jianqing: Senior Finance Advisor
Former Credit Director at China Construction Bank, working at Chinese financial sector and foreign banks
for 3 decades, having rich experiences in project financing. Used to play important role in China World
Trade Center project financing as coordinator.
Shi Pengfei: Professor-Senior Engineer, Senior Advisor on Wind Power energy
Used to work at China Energy Institute, China Hydro-power Engineering Group as international director,
Chief  engineer, etc. As one of the most important & influential figures of national wind power expert committee,
drafted national wind power standard & visited Europe and USA during the past 3 decades.

Professor Huang Haifeng

Dr. Huang obtained his Ph.D. from Humboldt University in Berlin in 2000 and has studied at Beijing University, the Johns Hopkins-Nanjing University Center for Chinese and American Studies and the University of Hawai’i. Dr. Huang has received grants from the German Research Society (DFG) and the Ford Foundation. He received certificates from a WTO advanced training program in Australia and an investment lawyer’s course in Rome sponsored by the International Law Development Organization.

Dr. Huang is Vice President of the US based Association of Chinese Financial Professionals, a co-director of the Chinese Alumni Association at the Johns Hopkins Center at Nanjing University and Humboldt University and senior researcher of the International Law Development Organization in Rome. Between 2000 and 2003 he was a visiting scholar at Free and Humboldt Universities in Berlin and the Research Institute for Asia and the Pacific at the University of Sydney. He also served as a senior program manager, teacher, and consultant in Germany, France and the United States. Dr. Huang has also led international research projects on venture capital, financial risk management and economic transformation.

Dr. Huang has been Director of The China Research Center for Economic Transition at the Beijing University of Technology since October 2003. In 2002 Dr. Huang was the former Deputy Director of the Beijing WTO Affairs Research & Consulting Center and Senior Adviser of the Stock Exchange Executive Council (SEEC). He participated in the China’s WTO entry negotiations and wrote the 1st draft of The Beijing Action Program for Transition for Post WTO China. Dr. Huang is an economic advisor for both Hainan Province and Qingdao City and acts as a research fellow at several Chinese institutions such as Beijing and Renmin Universities and the Chinese Academy of Social Sciences. He has organized conferences such as the International Forum on China’s Financial Risk Management (Beijing 2002), The Chinese and Foreign Financial Specialists Summit (Beijing 2002), The WTO and Financial Risk Management (2002 Qingdao) and The Beijing International Forum on China’s Entry into the WTO (Beijing 2002).

Wide range of territory